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GSR Shopping Bag Insert
A multifunctional Google Store bag insert that folds into a cord holder, turning packaging into a useful object.
While working as a Production Designer with the GSR team at Google, I collaborated with two designers to create an origami-inspired cord organizer derived from the insert of the newest Google Store shopping bag.
The aim was to transform a simple element into a functional, reusable accessory that captured Google’s playful yet practical design ethos.
Collaborators:
GSR Team
(Judy Minn + Anastasia Laksmi)
​
Year:
2024
If you ever drop by a Google Store and purchase something, ask for the blue shopping bag—you’ll find the insert we created inside.
Feel free to explore my process for a more in-depth look at the journey.
Thank you!
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