Pixel Sandbox
A semi-permanent immersive experience that showcases camera coaching through spatial exploration.
This Pixel Sandbox was designed as a fun, immersive environment that invites visitors into a surreal fantasy garden while showcasing the Pixel 10’s new camera coaching feature.
Throughout the experience, guests capture moments among life-size flowers, overgrown mossy walls, large-scale rock formations, and a mirror-wall selfie moment that concludes with a printed mini photo takeaway as a tangible keepsake.
Collaborators:
GSR Team
(Gouichi Tanaka, Top Warit Tulytthorn,
Drew Hudson, Madeline Chen)
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Year:
2025
Before the room could be built in the Chelsea store, we first had to verify several key details, including the placement of props and devices within the space. This ensured that the layout supported a logical user journey while also working within the physical constraints of the environment.
To properly test and validate these elements, we built a full-scale replica of the space in our Mountain View office, allowing the team to evaluate the layout and make adjustments before finalizing the installation.
Due to the tight project timeline, we used simple foam core shapes and faux potted plants we already had on hand to mark keep-out zones and represent props within the space.
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For the life-size flowers, we sourced several different types to determine which could be procured in time while still achieving a realistic look. We staged these flowers throughout the room to represent their placement in the space and to allow stakeholders to review the different options.
Once the mock space was built with all props and keep-out zones in place, we conducted user testing to evaluate how many people could comfortably move through the space and to ensure the layout met ADA compliance.
Users were encouraged to walk through the room, interact with the new Pixel camera features, and at the end of their journey print a mini photo takeaway to make the experience feel more personal.
Building the mock space helped our team better understand this user journey. Because of this flow, the kiosk placement needed to be intentional. Positioning it near the door allowed one person to print their photos while still leaving enough space for new users to enter and move through the room comfortably without it feeling crowded.
We worked closely with the build team throughout the process, and the space ultimately came together as intended.
If you’re ever in the Google Store in Chelsea, New York, you can check out the Pixel Sandbox room—an experience we helped craft.
