GSR - Bag Insert
A bag insert for the Google Store shopping bags that folds into a cord holder.
While working as a Production Designer with the GSR team at Google, I collaborated with two designers to create an origami-inspired cord organizer derived from the insert of the newest Google Store shopping bag.
The aim was to transform a simple element into a functional, reusable accessory that captured Google’s playful yet practical design ethos.
Collaborators:
GSR Team
(Judy Minn + Anastasia Laksmi)
​
Year:
2024
Working within a fixed dimensional footprint, the design needed to be easy to fold while securely holding cords in place. We explored various forms and eventually drew inspiration from the Toblerone candy bar, finding its triangular structure both fun and practical. Through sketches and physical mock-ups, we refined the concept into a foldable, functional piece that carried a distinctly “Googley” feel.
Once we defined the user journey for assembling the foldable cord organizer, we incorporated the graphics and instructions directly onto the insert. The final design came together beautifully—playful, functional, and perfectly complemented by the signature Google blue of the new bag.
If you ever drop by a Google Store and purchase something, ask for the blue shopping bag—you’ll find the insert we created inside.
