DOT POS System Process
Our team was tasked with designing an interactive insert for the new blue Google Store shopping bag, thoughtfully reflecting Google’s design language.
The Parameters
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Beyond its interactive nature, the insert’s primary function was to organize and hold cords, similar to the plastic or silicone cord organizers commonly found on a desk.
Another consideration at the outset of the project was the team’s fondness for the Toblerone form and the opportunity to incorporate it into the design where possible.
The Opportunity
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With these considerations in mind, we set out to design a foldable insert made from a thick, cardstock-like material that initially sits neatly at the bottom of the bag.
Ideation + Form Study
With only three weeks to execute, I began by quickly sketching a range of concepts—some exploring more playful, Google-forward forms and others staying closely aligned with the project constraints.
![[Edit]GSR-Bag-Insert_1.jpg](https://static.wixstatic.com/media/64c2bd_856396ea0f774f1eb27db9e15eae5269~mv2.jpg/v1/fill/w_651,h_366,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BEdit%5DGSR-Bag-Insert_1.jpg)
Form
Once I had a solid direction I moved quickly into making cardstock mock-ups to experiment with how this might fold up securely into a cord organizer. Through team feedback, the Toblerone form consistently stood out as the preferred direction.
Form
Once we received a material sample closer to the final insert thickness, I began refining the mock-up to fine-tune tolerances. Given that the material was matte board, I used a laser cutter to achieve greater precision in the details.
We evaluated how the graphics and instructions translated across both the flat and fully assembled states of the insert. After narrowing down the strongest options, the team reviewed them together to determine the final design.
After reviewing all design iterations, a final direction was selected and prepared for production.
GSR Shopping Bag Insert
A multifunctional Google Store bag insert that folds into a cord holder, turning packaging into a useful object.
While working as a Production Designer with the GSR team at Google, I collaborated with two designers to create an origami-inspired cord organizer derived from the insert of the newest Google Store shopping bag.
The aim was to transform a simple element into a functional, reusable accessory that captured Google’s playful yet practical design ethos.
Collaborators:
GSR Team
(Judy Minn + Anastasia Laksmi)
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Year:
2024
Working within a fixed dimensional footprint, the design needed to be easy to fold while securely holding cords in place. We explored various forms and eventually drew inspiration from the Toblerone candy bar, finding its triangular structure both fun and practical. Through sketches and physical mock-ups, we refined the concept into a foldable, functional piece that carried a distinctly “Googley” feel.
Once we defined the user journey for assembling the foldable cord organizer, we incorporated the graphics and instructions directly onto the insert. The final design came together beautifully—playful, functional, and perfectly complemented by the signature Google blue of the new bag.
If you ever drop by a Google Store and purchase something, ask for the blue shopping bag—you’ll find the insert we created inside.
